Boosting Your Shop's Competitive Edge Manning SC
Hilton Head Island, SC
Fort Mill, SC
West Columbia, SC
By Mary DellaValle
March 01, 2004
What are the building blocks of your shop's success? Lately, have you thought about what factors are directly linked to your shop's profitability? Such an evaluation will provide direction for new initiatives and put the spotlight on areas where improvements are needed.
In a recent survey of ImportCar readers, we asked, "What changes will you make at your shop this year to be more competitive and profitable?"
The planned changes are both fundamental and insightful. They involve everything from upgrading, advertising, appearance and training, to expanding services, efficiency, better communication, productivity and focusing on maintenance services.
Here's why those core business-building elements are important:
Updating equipment and scan tools promotes service expertise, which enables technicians to tackle more sophisticated repairs. Actively advertising a shop's expertise and services attracts new customers. Upgrading a shop's appearance makes better first impressions. Training fosters service excellence. Adding services enhances the value that's delivered to a customer base. Efficiency directly affects customer satisfaction and the bottom line. Communication reinforces a commitment to customer care and high standards for vehicle repair. And, focusing on selling and promoting preventive maintenance (timing belts were specifically mentioned) helps to ensure customer satisfaction through vehicle dependabi...