Brake jobs are a good source of parts and labor income for import repair shops. When brakes wear out, most motorists just want you to fix the problem and restore their brakes to like-new condition with OE-equivalent replacement parts. But in some situations, there may be an opportunity to sell your customer on the benefits of upgrading certain brake components. We’re talking upgrades like:

• Installing premium-grade pads that can handle higher brake temperatures without fading or wearing excessively;
• Replacing the stock rotors with aftermarket performance rotors that are slotted and/or drilled or dimpled to improve cooling and grip, and;
• Possibly replacing the stock single-piston floating calipers with aftermarket multi-piston fixed calipers.

What type of customer is a likely prospect for brake upgrades? Those who tend to go through brakes rather quickly because of their driving habits, those who own sporty or performance import makes, and especially those who have already replaced their stock wheels with larger diameter aftermarket alloy wheels and low ...