While flipping through a magazine on a recent business trip, an article caught my eye, mainly because of the headline, “No Slowing Her Down.” Besides its bold color and large point size, the headline piqued my interest to find out “who” this article was referencing.

The article was about a 44-year-old Queens, NY, resident, Stephanie Hodge, who is one of the fastest female runners in the world in her age group. In addition to the accolades referencing her skills as an accomplished runner, the article detailed her work as an overseas advisor for the United Nations. Hodge is typically dispatched to countries that are facing or recovering from calamity.

According to the article, Hodge says there is a correlation between the rigors of her UN work and running. “I always look for the links between issues and advocate for win-win outcomes,” explained Hodge. One example she gave was that quality education can lead to less poverty and better health in developing nations.

Relating her comment about “win-win” situations to our market,...