by Denise Koeth
Managing Editor
TIRE REVIEW Magazine

It might have something to do with today’s “instant gratification” society, where shops don’t want to take the time to repair a tire, and customers don’t want to spend time sitting in the waiting room. In many cases, a temporary patch job or a replacement tire is the fast, easy solution.

Companies like Rema Tip Top are working to change that outlook, through proper training and making sure dealers understand the benefits of permanent tire repair, according to Joe Casebere, vice president of sales and marketing.

“Rema has seen a steady increase in the number of cabinet sales each year for the past four years,” he says, referring to the company’s complete repair kits that come in a metal storage cabinet and include all necessary parts for multiple tire repairs. “That means we’re converting someone from a bad habit to what we call a good habit.”

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